2022 C. Lynch design Rebrand

This year has come with the resolution to “niche down" and pursue the work I most prefer doing: branding with personalized illustrative elements and a handmade feel.

The aim for this rebrand was to communicate my personal aesthetic and design philosophy, i.e. thoughtful, memorable, handcrafted, and authentic.

I started with exploration of iconography, much of which is inspired by traditional and neo-traditional tattoos, and refined from there. There is a primary seal, a horizontal version, monograms in different aspect ratios, and a repeating olive branch pattern that could be used for background applications or packaging.